- Apple’s website is designed to emulate their user experience which captivates the user and is very interactive. The colors and animations they use are very pleasing and easy on the eye which provides for a very fun experience for anyone using or simply visiting their website.
As briefly discussed in class, Apple’s website does well to offer assistance to new or returning Macbook users. They have a support tab big and bold alongside all their other main elements such as ‘AirPods’, ‘iPhone’, and ‘Accessories’. When clicking on this ‘Support’ icon, it provides a list of things users commonly need assistance with in order to more easily help them with their needs.
2. My preferred social media is Instagram. The functional specifications of Instagram is to be able to upload, download, and view photos. Also, users are able to perform searches based on account names or photo/video titles.
3. There are many approaches to information design and organization, but the four that I found in the reading are the organization, grouping, ordering, and presentation of content. Examples of these are library science, journalism and technical communication.
4. The Huffington Post’s index page is about 65% navigation and 35% content. Although the content is what jumps out at you when looking at the home page, the content is really only a glimpse of the real story, which you need to navigate to through the link embedded in the content. Google on the other hand is 95% navigation and 5% content because they are known for being a SEARCH engine. Their main job is to provide the user with an easy way to move to what they are trying to find. Wikipedia is a mix of both, but is about 50/50 with content and navigation. They do a nice job of providing a lot of information, but within that information giving you the option to navigate to specific points of that content. Lastly, Etsy is leaning more towards content. They provide about 80% content and 20% navigation. The website is used mainly for content and purchases, so navigating to those items or ideas is a smaller piece to their website compared to something such as Google.
5. After looking at lindor’s website, I was thoroughly impressed. Besides Apple’s website, I haven’t seen one like this. It is very interactive and changes colors when you scroll. It guides the readers eye and focus very well through a linear scroll, but also through their use of color and sizing. Initially the color scheme is very dull and dark with a greenish tint, but as you scroll (which is an instinctive element as a user when using a website) the image brightens and provides a brighter, more friendly and inviting color scheme with more of a light blue tint. As you scroll it is very simplistic and easy for the readers’ eyes to follow whats important. They use a white background and yellow and red boxes to capture their attention.