I researched the website Avon.com. Avon is a beauty website where people can buy makeup, clothes, etc., at great prices. The site is huge and has a lot of products for people to choose from. The site does a great job making finding products easy, even though there is a lot of products. There are even beauty tips to help those purchase their products, and there are even rewards for shoppers. Some can even become an Avon representative to sell their products outside of the website.
The website has a white background, which is great to show off products because makeup is colorful and stands out on its own. They are trying to sell the makeup and they need a clean background in order to have the makeup look appealing. Also, the use of fonts is clear and easy to see. Some of the font is a little small because they try to fit everything on their website in one place. The title of the page does stand out without it being to flashy. The site has a very basic set up, it’s very rectilinear. Also, they have some pink colored areas on the website where they grab people’s attention. I think that there could be more pink areas on the website because there are other things that need the attention. They do well in marketing their products but there could be a bit more added to the site to have things stand out.