The website that I chose to evaluate is milkshake. This website uses a lot of different colors throughout the site. At the top there is a banner that changes color and takes up the whole page that has the logo milkshake at the top and ‘Make a free Insta website on your phone’ with a link for get app for early access and one for a video. Along with the different colors, as you scroll through the website pictures pop up on the side of the screen to add texture.
Since this is a single page, to navigate you have to scroll top to bottom to find the content that you are looking for.
The design elements that make the website easy to scan are that it has a standardized appearance, has effective visual hierarchies, things are “nested” visually, and has a format text that makes scanning easy.
I think that this website is done well because it has a lot of layers to it without being overbearing. All of the content is easy to find and the different color blocks and animation help dictate what piece of information goes where.