Playa Bowls sells açaí bowls and a variety of healthy shakes. If there is one thing that stands out about their website, it is their use of animation. There is a bar that automatically scrolls right after a certain period of time and gifs are used with some of the pictures of the bowls. If you click on their staff page, each person’s picture has a stop-motion element to it which shows their personality and it is entertaining to watch.
Their layout of text is centered while there are a balance of graphics on both sides of the page. The text is not only centered in the navigation bar but within each paragraph of text. This is a subtle layout feature I noticed but it goes a long way of keeping the website consistent. To break up different sections, they either use a straight line or wavy line. This balance of straight and wavy adds character to the page while still breaking up the information effectively. The overall layout of the website is simple but they make it stand out by their use of color and textured elements.
The colors for their website are very saturated. This color palette is appropriate because they are selling a variety of fruits which have those strong colors. It makes sense to highlight those colors. Three consistent colors they use throughout their site is sky blue, dark grey and white. The sky blue they use is very saturated. One thing they do to break it up is to add texture. The texture is similar to a watercolor look with different spot illustrations used throughout. The texture breaks up the solid colors and keeps the page interesting as you scroll. If there is one more thing that makes this website stand out, it is the navigation system.
One thing that stands out is their standard header and footer. The header stays at the top of the screen which is helpful while scrolling. When you reach the bottom of the screen, the footer appears which has all the categories in the navigation bar, the logo and other detailed information. There is no lag time on the scroll which is nice for the user to feel like they are in control. I am not confused if a word or button is clickable because whenever I hover over it, it changes color or the opacity goes down. Lastly, If I click on a link that takes me to another site, I am still able to get back to their site by the “BACK TO WEBSITE” button they offer.
The Playa Bowls website compared to our website will have a similar style in terms of colors and pictures. Our website will not stand out by the use of navigation or animation but by the colors and product itself. By taking our own photos, we took advantage of making the ingredients of our product stand out. Our logo colors are consistent with the overall site which makes it pleasing to look at along with consistent. Overall, our website has a simple layout that will go a long in users searching for what they need.