What are the goals of Apple’s website? How does Apple’s website address the needs of a user who has just purchased their first MacBook?
The goals of Apple’s website is to sell their products, provide information to the consumer, and to maintain brand identity. They do this through the consistent use of font, color, and big and bright graphics that pull in the viewer. They present their product lineup with almost a “godlike” quality that puts their market above all others.
Apple addresses the needs of new users by providing links to support and ‘Learn More’ sections of the website near the top in the main menu bar or right near the name of the product on the screen, making it easy for anyone to find and navigate.
What are the functional specifications of your preferred social media’s home page? If you are not on social media what are the specs for google?
A functional spec of Instagram would be something along the lines of, “Only show unfollowed accounts to user if attention time, likes, and shares are growing 20% more than an average post.” What this means is that Instagram is using an algorithm in their system to make sure that all the followed content is shown to the user. However, IG wants to show new content to users if they think they will like it. They can use metric data from previous posts on a particular account and compare them to others to see if they should promote the post outside of the followers’ circle.
What are four architectural approaches to information design and organization? Find one example of each.
Hierarchal: Global Links nonprofit website
Matrix: Amazon or Ebay’s product listings
Organic: Wikipedia
Sequential: any checkout section of a commerce website (Best Buy)
What percentage of The Huffington Post index page is navigation, and what percentage is content? What about Google, Wikipedia, and Etsy?
Huff Post has a very index, navigation-heavy page when you land in the website. The only content available are the headlines and photos that go with the article. However, that changes once you decide what you want to read. Google, Wikipedia, and Etsy, however, while being very different kinds of websites, all have very content-heavy pages.
How does http://landor.com guide the readers’ eyes and focus their attention on what is important?
Initially it pulls the user in with the use of yellow as the main color on the page. Making everything one single color pulls the depth out of the photo and directs the eye to the text, which is the first thing they want the users to read and notice. The color is reintroduced after the header has been read and the rest of the browsing experience can begin.