Strategy and Scope Homework_Wolfe

What do you as the creator of your product hope to achieve through the creation of web site? As the creator of Fuel-Pass we hope to achieve giving our customers the most pleasant experience possible through our website. We want to give them technology for usability and tracking, this will allow them to be able to find near by gas stations and the prices they are selling their gas for. We hope to develop an app that will allow the user to receive notifications through the app, e-mail or text message on their left over balance and their electronic receipt. We will achieve getting money from this product by recording their habits, where they get gas and the price of gas, along with may other things to sell to gas companies and other related companies. Through this product we hope to give a reward to the drivers using our product, like the drivers who use EZ-Pass, and give them a percentage off on gas or money back. We will be selling our product for $5, which is a one-time fee, but we will make a percentage off of what they spend on gas, through an additional fee that is rather small. And what will your site’s users hope to get from visiting? Through our site, our customers will be able to gain knowledge of out product and company; find out what is does and how it can save them time and money. We want to provide them with a how to order the device, along with a shopping cart to save the device in as they continue to browse. We will be able to provide them with a login account to add money to their device, add a credit/debit card, check and cash in rewards, and check out their e-receipts. The reward system will equal up to dollar amounts that they can let accumulate and cash in for money of gas. We want to offer many other services within this product. We want to be able to allow the customer to see locations of gas stations and the prices. When they are on their account page or ordering page we want to have them know their information is safe, by having it encrypted.

The scope of our product is to allow the customer a safe, fast and convenient way to purchase our product. When they purchase the product, they will be able to save it into their shopping cart and when they want to check out it will be encrypted. We want to offer our customers the ability to safely pay for their device and to store their debit/credit card to pay for gas or be able to use their cards to put money onto their device. We want to have the customer be able to click through our website and view our company, how we started and how we came up with our products. We want to have them be able to go to a contact us page to call, e-mail and live chat with someone to take care of any questions or problems they might run into. We want our customers to have a well educated and stress free experience. Our customers are our main concern so we want to allow them to be able to use this product online and on the go, and a login that offers the same experience on the go as the same as being at home is what we are trying to gain with a seamless integration between our website and app.