1.) The main purpose of Apple’s website is to promote, advertise, and sell their products. Not only that but they want to sell the ecosystem that comes with their products. If you get the new iPhone, then you need to get the wireless headphones to go with it, and maybe a MacBook to sync all of your information with. The website remains simplistic and informative with large pictures and as little wording as possible (Unless of course, you enter the ‘help’ or ‘learn more’ sections). This clear and concise look promotes ease of use and great user experience.
2.) Facebook’s wall is fairly simple to navigate with the main focus on what the user wants to see. Facebooks ads are all based on what you are liking within the domain. Not only is the first option on the feed to post about one’s personal opinions at the time, but there are quick links to your favorite pages displayed on the left side. In addition, the feed only shows posts from your friends. Facebook is a more personalized experience. If you have yet to join facebook, when you reach the homepage, there is a green button, which is standing out against the typical blue color scheme, to create an account. The set-up structure is very simple, sequential, and direct.
3.) Sequential: such as an online test or a book, Hierarchal: Corporate images like Apple, Organic: Wikipedia or educational sites, Matrix: Amazon, News
4.) Huffington: Navigation=30 Content= 70, Google: Navigation=10 Content=90, Wikipedia: Navigation=15 Content=85, Etsy: Navigation=30 Content=70
5.) They use emphasis of color and cleanliness of design to focus largely on their designs and works as a whole.