Website Review #4 – P.F. Chang’s

For Review number 4 I chose to do P.F. Chang’s as a possible competitor website for our fusion restaurant. They are considered an Asian/Chinese fusion restaurant that has been popular for a while now.  P.F. Chang’s website is actually pretty similar to the way that we are making our website as far as the layout and overall style of the site goes.  They have a main navigation bar with menus, reservations, rewards, etc. Then they feature almost a “block” style design where there are different tiles with information on them. The overall look and feel of the website is very simple, clean, and to the point which in my opinion is very important for a restaurant website as people are basically going to be doing two things- ordering or looking at the menu and that should be as simple as possible. The home page itself is built small so that there is not a lot of scrolling involved. Instead you are clicking on links to travel to the other pages. The navigation is simple and very easy to do with everything being in one central location. In my opinion the website could use a bit more, whether it was some added color or maybe something that makes the sight feel more interactive. It does its job for what it is needed for but I feel as if something more could be added to it just to make the experience of the website a little more interesting to browse.

As for comparing our website project to P.F. Chang’s I think we are going for a very similar general look and navigation style but I feel as if we are adding a bit more interactivity to our website. Its not just going to be plain with pictures of our food and simple things. We are featuring a convenient online ordering system right on our home page so that customers don’t need to search for anything and can just quickly order from our website and head out to pick up their food. I think this is a strong idea because it is straight to the point for the customer and also includes a bit more interactivity and ease for the customer when navigating our website. We certainly do not want to overdue it so that there is just a bunch of junk that is thrown all over our website but something that makes sense and works well for our customers.