Website Review #4

For my last review, I chose Épicerie Boulud which is located on Manhattan’s Upper West Side at Broadway and 64th Street. This catering business/restaurant would definitely become competition with my group’s bistro, The Eurobean, because we serve similar foods and desserts. Our restaurant only serves breakfast and lunch while Épicerie Boulud breakfast, lunch, dinner, as well as alcohol. I definitely believe that The Eurobean would still do very well even though we just serve breakfast and lunch. When I first went to Épicerie Boulud, it was beautifully designed from the menus and display cases to the tissue paper used for the baked goods. Therefore, I was expecting the same setup for their website. That was not the case. Their website completely focuses on their catering business than their restaurant business. The homepage is clean, sharp, and modern but I was looking for more. On their navigation bar, they only show “Catering, Gift Boxes, Giftcards, Cookbooks & More, Corporate Gifts, and Locations.” I was expecting them to have at least an in-store menu which was disappointing. The dropdown menu for their catering section is kind of confusing since there is “Passover Catering” and “Corporate Catering.” Once you choose an option, it lists each food by breakfast, lunch, receptions, etc. One nice thing is that each different food has it’s own picture. In our website, we decided to have one picture as the background to simply showcase the food as well as keeping the navigation simple. Épicerie Boulud‘s color scheme is nice but I feel that The Eurobean’s is more eye catching and pops. Our website is simply and straight to the point while giving potential customers a fulling experience. Overall, I believe that our bistro will not have a problem with Épicerie Boulud in sales and customer competition. With our different assortment of foods from multiple countries and our fast “in & out” service, I feel that we, The Eurobean, will stand out and become a great place for customers to feel at home and eat delicious soups, sandwiches, and desserts while drinking our fresh coffee and iced beverages. By the words of Julia Childs, “People who love to eat are always the best people.“