The website I chose is nastygal.com. I do a lot of shopping online but have not used this site yet. When I first arrive at the homepage the first thing I think is that is looks pretty. The aesthetic is clean and modern, with just the right amount of color here and there to direct your attention to the most important places. Most of the screen is taken up by an image of a model wearing their clothes. The image’s background is a simple yet pleasing light pink-to-purple gradient.
Their logo is at the top left corner, and to its right are buttons to take you to pages for “new”, “clothes”, “shoes”, “accessories”, etc. When you hover over each link, a drop down menu appears with more specific categories. There is also a search bar at the top right. I am going to look for shoes, so I type “heels” into the search box.
I am immediately shown a list of many different heeled shoes. For each product there is a visually pleasing photograph, an item description in a clean, sans-serif font, and then the price. They also give you options to refine your search, and you can narrow the results by color, price, size, and more.
Upon scrolling down the page and hovering over one photo, I find that the image switches to show you a different view of the product. I click on a pair of shoes I like and it takes me to another page.
The page for these shoes is nice to look at and very easy to understand. Most of the screen is taken up by an image of the product. To the right, there is the name of the shoe followed by buttons with each available size. The unavailable ones are gray, and it is very clear that these sizes are not in stock. I select my size and a large black “add to tote” button appears. I click on it and then on the “view tote/checkout” button that appears.
I am brought to a page with my “tote” items on it as well as suggestions for other things to buy. The checkout process looks like it will be easy (there is a big black “checkout” button to the right), although I don’t know for sure because I can’t afford $110 shoes.
Overall, nastygal.com is exactly what I look for when shopping online (except for the prices, that is). I love their clothes and their aesthetic. It is clear that they know who their typical shopper is. It is very well constructed and does not make the user think at all. A part of “Don’t Make Me Think” focuses on how people don’t really read websites, they scan them. This website is designed for that- there are very few words, and you don’t need to sift through information to find what you’re looking for. They make it easy to glance at the screen and immediately know what to click next. I think pretty much anybody could use this website, even those who are not used to using computers or the internet.