For my first website review, I decided on one of the biggest shopping sites in the world, Amazon.com. I shop on Amazon frequently because I am currently an Amazon Prime member. Who can beat free 2-day shipping and 20% off newly released video games? Upon first glance, Amazon’s site seems clean and organized. The header is pretty straight forward with the search bar, login, cart, etc. But what I really like about the header is that, under the Amazon logo, there is the spot that has “Shop by Department”. Once one moves their cursor over, all of the different departments appear below. Then once one moves to a specific department, the list then expands to give the buyer a more in-depth look at the department. I believe that this is much better than listing every single department on the header. This gives space for the other selections such as “Today’s Deals” and “Shopping History” making the header less congested for a shopping site that sells so many different things. The organization also continues down the homepage with things such as “Related to Items You’ve Viewed,” “More Items to Consider,” and the most interesting, “Inspired by Your Browsing History.” After a customer searches throughout the site, Amazon will calculate and generate more items that are similar to items that he or she recently looked at. I truly wonder what that algorithm is! Another nice feature is once one makes an Amazon account, one can use “1-Click Ordering” after placing an item in his or her cart. With this feature, Amazon will do all of the work with sending information such as one’s address and payment. So after one click, it has been purchased and being processed for shipment. Overall, Amazon makes shopping simple, easy, and quick for customers to get what they want.
Next is the color scheme. Amazon’s works very well though out the site. They really utilize the complementary colors of blue and orange with white and black accents. It is stylish, modern, and eye catching. Even the advertisements follow a similar fashion.
Furthermore, I believe that Amazon is truly a great shopping site that caters to everyone. I have always had a pleasant experience with Amazon and I feel that their website goes above and beyond for their customers.