Torchia Review 1

The website I chose to review was allelectronics.com. Overall the website is moderately easy to use, but could benefit from a few adjustments.
Searching for a product without knowing exactly what you want on this site is very overwhelming. You must know a keyword or else you have to scroll through a very long and intense alphabetical list of descriptive names of electronics to find what you want. When you finally do get to the shopping cart. It is organized and easy to navigate, but they throw all the information you need to fill out all at once, which again is slightly overwhelming.
The design principles on the site seem fitting for what the products are. It’s very blue and gray with hints of orange, which seem to work for an electronics site. There’s some wording in the top corner in dark red, which does not seem to fit well. And the logo, while gets the message across of technology, has a bright shadow which is a bit uneasy on the eyes. The font is very basic and fits in well. With a few tweaks, the site look could be very successful.
In conclusion, the site is functional overall, but could use a few alterations to make it more user friendly and inviting. However, for a site based around electronics, it surely gets its point across.