For this specific review, I chose to look at the Puma website when buying shoes for running. I chose a pair at random and selected to add them to the cart. Being someone who has a slight history of work with web design and the amount of different things it takes to create a website feature like this, it really is wild for me personally to think about this. The first thing that happened when I added the item to the cart was a new window opening, prompting me to sign up for the Puma website and subscribe to their newsletter. Although to some this may be annoying, in the long run it can be a very smart tactic, considering there’s probably a lot of people who follow through with the instructions rather than skipping the process. That pop-up in itself probably takes a great deal of coding to be able to perfect. The next window showed my cart, which is something that really made me think. This website along with most websites have the feature of a virtual cart, which carries specifically chosen items from page to page, keeping them in line and ultimately allowing you to eventually check out. It begins to give me a bit of a headache when I think about all that goes into this.
The cart feature definitely makes it easier for people to find and buy things they’re interested in, and probably prompts users to be able to buy more items easier and faster. I felt as though the site could be navigated rather smoothly, and was also very pleasing in it’s look and layout.