What information can ethnographic tools give you to improve the interactivity of an online banking website?
Ethnographic tools are used by observing, interviewing, and analyzing people in a social setting. An online banking website could use this to better understand its users. This understanding would ultimately create a better, more wholesome experience.
At what point is a design finished? What makes it a success? What is its purpose?
A design is finished when the designer(s) feel as though their work is done. Now, whether or not a design is successful or not is subjective. Everyone has their own metric of success. To one, it may just be whether or not the design makes a profit. To others it may just be whether or not it is well liked and/or useful. A design’s purpose depends on the person using it. A user may find a purpose that wasn’t initially intended by the designer.
Identify a product family you use regularly (can be anything from technology to consumables except for coffee). How has its branding effected your use, relationship and experience with the product?
Google has run my life for the better part of a decade. I have an android phone that runs on Google software, I use google chrome as my default browser, and, obviously, I use Google’s search engine whenever I have a problem or question of any kind. I use google because it’s efficient. All of their products work well and fast. Also, the connectivity is very important. I can save a file using google drive on my MacBook Pro, then open it up on my Motorola phone or Samsung tablet.