I think we brought up the connection between sodas and advergames in class. I don’t personally agree, but the consensus is that all sodas taste the same, and that it’s the experience that comes along with the drink that differentiates them. Video games give the unique opportunity to create a totally unique and fantastic experience that exists outside of our real life, so in a world where a semi-made-up “experience” sells your product, a made-up video game experience seems like a no-brainer. That’s my takeaway from this.
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