- What information can ethnographic tools give you to improve the interactivity of an online banking website? (pp. 48-54)
I think ethnographic tools can be useful in determining who actually uses online banking and then building the website around the age and group of people who use it the most. When I think about online banking I think of my parents using it and they are 50-60 years old so the website needs to be easily understandable for someone who is not that great with technology but still keeping everything completely safe. I mean, this is a bank we are talking about.
- At what point is a design finished? What makes it a success? What is its purpose? (pp. 54-62)
I think a designed is finished when all possible outcomes for the product have been tested and fixed. It is finished when nothing else can be done to it or when the designer is truly happy with it. That may have nothing to do with the book and I understand that designing is for the user experience but I think it is just as equally important for the designer to love what they have created. Branding is what makes a product a success. Its purpose is to get people to buy and think that it is something they need in their lives.
- Identify a product family you use regularly (can be anything from technology to consumables except for coffee). How has its branding effected your use, relationship and experience with the product? (pp. 78-84)
I use my iPhone 6 regularly. Its branding makes me feel like, “look, I can afford an expensive phone.” That sounds super shallow but I feel like that is how all Apple products leave people feeling. My relationship is highly protective because it is an expensive phone and I got it for my birthday so I really careful to not drop it and always have a case on it. I went from using an iPhone 4 to an iPhone 6 so I would say, yet again, the branding itself made me feel better because I am finally with the times.