As our restaurant does kebab and barbeque, I figured a natural competitor would be none other than Mike and Tony’s Gyros. Overall, the website is well laid out. The food is the first thing you see when you land on the webpage, and it scrolls to show off different parts of the menu. The color scheme is simple but effective, using the standard red/white/black that many restaurants choose. The navigation is very visible and easy to understand, and the homepage uses awards and images to build consumer confidence in the final product. It also shows off all their locations. For the most part, everything important can be accessed right from the homepage. This means that any user interested in finding a location does not even have to click to find what they’re looking for. This is something that their site definitely does better than ours, as ours is simple to navigate, but the content is split into separate pages. I do think we made the right choice with the layout of our pages and our color scheme, however. We chose the red and white because it is effective and simple. Our navigation, like Mike and Tony’s, is visible as soon as you land on any page of the site, and they are clearly labelled. I think it is a site that if not standing out completely, is definitely competitive, and I think our design elevates it beyond.
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