The site I have chosen for my first review is Amazon. When you enter the site the top of the page has a tab from witch you can access all category’s of products. There is also the surch bar, your cart, orders/returns, language settings, and a number of category tabs according to the time of year and helpful tools. This is what you expect to see when you use an sites like this. Navigation of the site is made easier and has a better flow when using category tabs like this.
Going down the home page there are categories of products. The first one at this time is for prime video with the football games that are coming up. After that recommend for you and suggested for you are listed. They show product based on the time of year, and past perches this is similar to how Netflix recommends shows. Next comes random categories of products ex. beauty and personal care, frequently repurchased, amazon live. Last is back to items that are based on your history.
The design of the amazon home page is great at what it was meant to do. Witch is getting you to look at products that you may or may not need and convincing you to buy them. This is done by showing you products that are similar to products you have bought in the past. As you go down the page the products change from similar to past products to products that are not remotely the same. Then it changes back to similar products at the bottom of the home page. When designed this way it gets the costumer to look at products that they may not have been interested in before.
Each category of products shown on the home page in it’s own rectangle separating it from the rest. The rectangles have two different orientations this allow the page to be broken up evenly. Whether the rectangles are horizontal or vertical depends on the number of products in the category. They are only horizontal if it is a small number of products. The horizontal rectangles are the only ones that can be scrolled through.
When you place a product in your cart a red number will appear over the cart icon. At the same time a drop down menu will show you the items you have put in your cart on the right side of the screen. I like this feature because I can see what’s in my cart with out having to go to it. Also I can remove items from my cart with out having to enter it.