Scope vs Strategy

Our app is being designed to help a potential user, Jerome, more efficiently put gas in his car on his way to work. During the process of developing this app, the creative team discussed that not only was the “big picture” to make his morning better, but we wanted the app to inform users on where and how to save their money at different gas stations, create a user-friendly experience for each app user, avoid having to see so many people for one small process, as well as give them security and accessibility. In doing so, there were a lot of different tools and features we wanted the app to possess.

We imagine the app to allow the user to connect to their device like Apple wallet and allow the user to connect all of his/her membership cards to any gas station they use to be stored within the app. This eliminates the need to carrying dozens of cards in their wallet. The app would then be able to compare prices for gas within in a certain location radius that the user has selected. Once the station was selected, the user can then order their gas ahead of time and have the pump ready to pump gas for you when you arrive there; the amount of gas you need and the payment would already be programmed into this order as well. The more you use the app, the more rewards you get through the app’s awards program. The programs also tie into store-specific rewards programs that allow you to earn specific things from each station once you collect a certain amount of points. The app also alerts your car when gas is low and tells you if you forgot to put the gas cap back on before you leave the pump. On a more technical note, the app comes with a support feature that allows users to troubleshoot any of their problems or concerns. It is also protected via password or thumbprint so no one can steal your card information or charge you for gas that you aren’t getting.