Masian versus Zen Fusion
A restaurant website that would be competition for my group’s website restaurant, “Masian,” would be zenasianfusion.com/. The website itself, aside from the actual quality of the restaurant itself, appears to be portray a good quality environment. This is shown through their effective layout, color and texture, and the navigation.
The layout of the site is organized in detail. There are seven separate tabs for different user needs, making it not clustered all in one area. The restaurant name/logo is right at the top, which is good for establishing the site right off the back. Right in the middle at the top is a big graphic describing an upcoming event, which is good for highlighting the extra events they throw. The rest of the homepage is all description of the event that week. It is good for highlighting what is to come, but it would be nice if they had a little bit more info about the restaurant itself right on the homepage too for viewers interested in the restaurant, not the event. Underneath is a button to contact them. That button is on the bottom of the site no matter what tab the viewer is on, which makes it easy to find.
The color and the texture of the site is mainly black and white with the occasional hint of red. The font is not consistent, which is a little bit bothersome. Every now and then there is a hint of a bright, different color, which may throw the viewer off. For the most part, the color is clean though. There is a little bit of texture only in photos, not the actual site. The logo in the top corner, while convenient, is also a tad fuzzy. However, the overall color and texture appears to be clean, but needs tweaked a little.
The navigation of the site is organized for the most part. As stated above, there are seven separate tabs breaking up the website. They are all clearly organized, making it easy to navigate the site without getting confused. However, hidden within the site and at the bottom, there are a few links that take the user somewhere else not labeled at the top as well. Luckily, they stand out so they cannot be accidentally clicked and throw the user off. However, overall the website is easy to navigate and all flows nicely. They effectively guide the user. Especially by keeping the navigation bar fixed, so the user doesn’t even have to scroll back up to click to another tab.
In comparison to our site “Masian,” there are many similarities. Most of our tabs if not the same, are vastly similar in how the website is broken up. There are photos scattered throughout to break up paragraphs as well, much like our site, especially in our “About Us” page and their “Our story” page. However, I’ll site will stand out because it will be more bright and inviting through our use of color, rather than the dark contrast their site has. Our font is also consistent throughout, unlike theirs.
Although there are many similarities throughout the two sites, there are enough differences that they each stand out in their own way as well. However our website will differ and make sure the mistakes made on the site reviewed are not reflected in Masian as well.