For our final project we are making a fusion pizza resonant called ZA Pizza. So for my final review I am analyzing a similar theme restaurant call Pizza fusion. I will be looking at its color, texture, navigation, and layout
When I enter a site the first thing I notice is the color of the site whether that be conscience or subconsciously. In the Fusion Pizza restaurant site it is clear that their color pallet is a complimentary color scheme of both greens and reds. When you get into the phycology of colors this seems to make perfect sense. Red is an attention getter and also in some people increases hunger or apatite. For a pizza restaurant this is a perfect color. Green on the other hand represents nature; freshness and growth all help describe their pizza is all-natural. While some times it is hard to pull of a green and red color scheme with out getting the feeling of Christmas. I believe that Fusion pizza did a very good job at bringing the whole scheme together with the incorporation of some neutral colors into the mix. I would overall give their color choices and A+.
The next design principle I want to talk about is the texture of the site. While there are some geometric shapes through out the site it is clear that they want everything about their site to be organic. Everything from the textured wood background to the green vegetation type print on the lower half or the site. Most of these organic textures not only send a positive message about their product but also help to make the site look more interesting. While geometric shapes make a subtle appearance in the site its work does not go unnoticed. The use of these geometric shapes along with some repetition and rotation of objects adds a little guidance to the eye and cleanness to another wise organically filled site. Between the two uses of texture I think they work well together to bring a sensible compromise to these to styles.
The layout of pizza fusion seems to be pretty strait forward. It is a three Colum system with a block style organization. The Colum layout dose change a little depending on the page your on for example in the menus page it changes to a two Colum system but keeps the block style organization. In the layout they also do a very good job at guiding you eye with text. They use everything from type of font to color of the font. It is clear that there is a hierarchy in the information that they want you to know.
Lastly the navigation is also made to help your time on their site to be a pleasurable one. They use a hierarchical navigation to help convey their most important messages and guide you around the page. Similar to most other sites there global navigation can be found in the nav bar above all other information on what ever page you are on. If you hover over each nav bar every other link shows you supplementary content related to the globe content being hovered over. While I think there navigation works I think it need the most work out of all the sections. The first thing I had a problem with is the home button is not intuitive. It took me a few seconds to realize that you need to click the logo to go home. I also think that they have way to many selections in their nav bar. They could benefit from some condensing of their information. They also might benefit from a breadcrumbs bar that tells the user were they are and were they have been so they can make their way back. While I think the navigation works I do also think it needs some work.
Our site is going to stand out one because it is simpler and easy for our customer base to breeze threw information and two because our site will be more interactive. The lac of simplicity of pizza fusion is something I think might turn users off and make them look else where for a better site. Our site with its strait forward design and intuitive navigation will hopefully give our users a pleasurable experience at our site over our competition at pizza fusion. The second thing that pizza fusion didn’t have was anything that the user could interact with on the site. This keeps the user engaged on the site and is something ZA pizza hope to deliver. Everything from and interactive slide show to dancing pizza slice arrows that guide our users back to the top of the page.