When deciding what type of fusion restaurant to create, I came across a restaurant called Anthony’s Coal Fire Pizza. I found their design style appealing and also liked the concept of the restaurant and though it was be a fun task to take on. The concept we came up with was a fusion restaurant called Za’ Fusion, a unique fusion pizza restaurant. What caught my eye with Anthony’s Coal Fire Pizza site was the simplistic design style and simple color scheme. I used their site as a reference not only because of the design style but also the layout. When designing our site there were specific design elements to consider which were also excited in Anthony’s Coal Fire Pizza site.
The basic elements that combine to create visual designs always remain the same weather it be tradition work or web design. Using these key elements of design will ensure you can create a functioning and effective design. The functioning design elements of Anthony’s Coal Fire Pizza starts with the clean and simple layout. There is balance, a constant color scheme, use of space and texture. All these elements come together to make the layout look good but what makes it function is the choice of navigation. There is repetition in navigation to ensure the viewer is able to remain sure of what page they are on. There is a hierarchical type of architecture to the sites layout and global navigation. The logo remains at the top of each page, as does the navigation bar. The footer is a reflection of the navigation bar to ensure a way of moving though out the sites pages. Though out the content of the page things are spaced appropriately. There is use of simple geometric shapes and thin lines to move the views eye around. What I found to be most effective the repetition of the same layout though out the pages. The colors used are not vibrant or distracting but subtle enough to add to the simplicity of the sites design. They add texture to the sites layout with the images that change though out the slide show that is placed at the top of each page.
It being said that the basic design elements incorporated with good navigation will make for a successful web site, I tired to incorporate as many basic design principals in our layout as possible. Like Anthony’s Coal Fire Pizza we have a simple color scheme, we used simple geometric shapes and a grid layout. The style of architecture we used is hierarchal style. We also used the global navigation and kept the same links on each page. Our navigation bar and footer reinforce the links on whatever page the viewer is on. To make the design not as heavy as Anthony’s Coal Fire Pizza, we used a white background with black text and added a few colors to as some life and emotion to the page. The logo is placed at the top of the page and remains there to reinforce the fact that the user is on the same page. We also used the same layout on each page, this works like setting a page in the book. If everything remains in the same place then there is less work for the view to figure out where to place their eye, it just automatically happens.
In order to make our site stand out we used the white background to make it much brighter and added a button that appears once you have reached the bottom of the page that takes you to the top. This is an element that Anthony’s Coal Fire Pizza site was missing. We used warmer colors to make the page have more of an excited physiological effect. We also have the selection on the navigation bar to indicate what page you are currently on but it is also reinforce in the header. With out site, the used knows where they are and can easily find where they need to go, working in a full circle. I would say our sites layout is simple but effective.