Our most obvious competition is Burgatory. I think their whole “devilish” look is kind of a sham, while we own up to our devious ways.
Burgatory’s site keeps true to their dark-but-not-fully-black and red aesthetic. I’ve never fully understood that, as Purgatory isn’t Hell, but I think they have a pretty good thing going so I can’t really cast any criticisms.
The full-page carousel is kind of striking. Past that page, though, it almost looks like every tab was made by a different designer. They’re all fine. I’d say the Join the Crew page is the strongest. And the buttons on Order Up look a little dated. They’re all a sort of off-white to almost suggest burnt paper. Like it would be in Hell.
I think at the top of the page they throw a lot of destinations at us. You’re a burger joint; how complex can you be? But in terms of navigation, they give us everything there is in that first look.
I think our sites are similar, as we’re similar establishments just at different levels of establishment. I think our site definitely benefits from the homepage burger carousel. And not just because I’m in it.