La Cocinita Food Truck’s website utilizes a simple one column layout with an analogous color scheme. The site makes use of minimal texture, which can be seen in the dark colored ribbon at the top and bottom of the page and bars on the sides of the photos that are on the homepage. The site also has a slight depth to it as seen with the arrow buttons on the sides of the photos on the homepage that overlap the red background. La Cocinita’s site is a good example of a clean and grainy design. The color scheme ties in with the color scheme of the physical truck, which can be seen on the “Truck pics” page, very well. The use of bright red on the site as a dominant color effectively stimulates the eye and makes viewers feel that the food truck and website are exciting.
The navigation of the page effectively leads viewers to what they are looking for with ease. The utilization of a menu bar at the top of the site allows users to find what they are looking for immediately or by simply hovering over an option and finding their destination in the drop down menu that some of the options possess. Navigation is also assisted by the website using a different color to highlight what page viewers are on as a “you are here” indicator. If for some reason users are not able to find what they need from the navigation bar, there is also a search option at the very top of the website.
Overall the La Cocinita Food Truck website works well in providing the information that viewers are looking for effectively and efficiently. However, the design of the website is forgettable because of the aforementioned minimal texture.
Our World Showcase Website uses a sleek and nostalgic style with the texture background of the site and dark colors. The navigation of the World Showcase site is very similar to that of La Cocinita’s. The general layout of our websites are very similar as well; World Showcase also utilizes a one column layout. The difference between our websites and what will make it stand out compared the La Cocinita Food Truck website is the texture. Our textured background and depth through the use of the floating pages over the background create a more memorable look and experience for viewers. Both lacocinitafoodtruck.com and the World Showcase website effectively give viewers information. World Showcase’s website goes the extra step and makes it memorable.