Review #4

I will be comparing our restaurant website, The Bastard Child, and Franktuary’s website. Our website is navigation is inspired by Franktuary’s website, so some of the same elements can be found on both websites. Franktuary’s layout involves location, menu, food truck, blog, as well as a slideshow on the homepage. Our website has a “let’s eat”, “find us”, “request us”, “our team” pages. Our branding is different than Franktuary. Franktuary has a simple and clean design concept. It has a responsive design which is something our website lacks. I think that our website branding is unique, but that’s the point of the food truck, to be something that stands out from the competition. The logo and branding colors for The Bastard Child is upbeat and fun. It is bright and attention grabbing, which you want in a food truck. Franktuary also has a great color scheme and logo, however, it has a softer feel to it. The texture is also inspired by Franktuary in the sense it has the repeating light opacity background texture and we tried to emulate that through the repeating truck. Overall, I think that with a few changes to the responsiveness and update some of the functionality of our website, that it could potentially be good competition to Franktuary’s website.