Competition within our field consists of soup and bread, so our biggest competition seems to be San Francisco Soup Company. Now, I recognized that the company’s website isn’t exactly similar to our Soups of the Seven Seas Website for a plethora of reasons. For starters, their website is much more simple in design, like a newspaper section. Their homepage consists of an image placed largely in front of the page to where it switches into a different image showcasing their seasonal soups. Then we jump down to the 4 other webpage navigations below that consist of their catering, nutrition facts, todays soup, and their email sign up page. The colors of green and a tan color that they chose mixes pretty well with the pages. It doesn’t scream too much on a bright side, nor does it seem dull, but in my opinion, I might have choosen a different color to go with green. Maybe adding in some sort of gradient or a really transparent texture could work, but their color choice doesn’t seem to far off at all.
Their layout is in the direction of allowing the user to see all about their company’s food and community, so the placement of some of the tabs, and images centers around the page in order for the user to be able to navigate effectively without any issues at hand. For example, their todays soup that consists on the “Our Food” tab is where the user can bring in their location in order to find their type of special soup brand within their region. Then, their page consists of tabs that bring up their different menus from the “Catering” menu and the “Restaurant” menu followed by their nutritional tab that tells the user what kind of soup it is in regards to health such as calories, gluten free products, low fat, etc.
So overall, their website maintains a good standardized website that is simple yet effective for the user to navigate through. That is what we want for our website. For our website to flourish, we basically have set up a simple navigation system that is very interactive and somewhat playful to a degree that helps the user not feel like they are on some repetitive and dull website. Controlling the UI is key to making the website standout, and adding in the extra interactive features will bring our website to a well conditioned website for all users to see, use, and stick with.