Review #4

The biggest competition I see for our burger fusion restaurant is BRGR(brgrpgh.com), a burger restaurant located in 4 different areas in Pittsburgh. Their website is a combination of the colors orange and blue, which is a heavy contrast and makes the website pop in the viewer’s eyes. While the colors do make the website pop, i’m not sure if it’s the most pleasant-to-the-eye combination when on the site for an extended period of time.
BRGR uses a side navigation bar, which with certain buttons (specifically the EAT and DRINK buttons) will show text saying they are “handcrafted”. While the emphasis to their crafty food items is a plus, the pop-up text covers up part of the burger picture they display on their front page, which looks sloppy and at times hard to see. Besides the pop-up text, the overall navigation is clean and effectively stands out, as the buttons are blue circles against an orange background.
I enjoy the use of texture on BRGR’s website, it is mainly in an orange background image, which uses a speckled look, which makes the feel of the page more rustic.
Compared to our burger fusion restaurant page, we may stand out more because of our simple and serious layout that focuses on our end product (fusion burgers) and we also do away with any un-needed background music (unlike BRGR’s homepage page). It also goes without saying that our product with stand-out because we produce unique burgers with cultural combinations that do not exist in many places in Pittsburgh (and not at BRGR).
Our layout is straightforward with little guesses to where things are. We have a top navigation bar with drop-down menus for more detailed information and links, all without taking away from our images and product. Our website uses a more at-home color scheme that Pittsburgh knows (White, Dark Gray, soft Yellow) but also makes certain things pop-out to our customers that call for added attention, all this without added strain if on the page for a while.
The Burgh also has the chance to become part of a bigger community. The Burgh has a E-Club that supplies discounts as well as email exclusives to those that sign up. BRGR does not have this aspect on their website.