I chose to do my review on no9park.com and olivegarden.com. First of all, I tend to like Olive Garden website more because it is easy to know it is a restaurant website. When I first opened No. 9 Park website I was not sure what is it exactly. What came to my mind first was the website is for a corporation because of the huge building background photo and the lack of any photos of food. While surfing Olive Garden website, the design serves the purpose where several food photos are presented. Therefore, according to the book, a good website should be clear and users should be able to quickly figure out where to click and navigate.
Second, Olive Garden website seems more balanced since everything is centered and visible in the first page. However, on No. 9 Park website, I had to scroll down several times to discover the content of the website. While the website is divided into organized sections, scrolling down several times make it lacking the symmetry feel.
Third, I like the colors of both websites. Olive Garden uses more of freshness and energy color which is green, while No. 9 Park uses black color that indicates elegancy, formal, and prestigious. I think that the coloring of each website indicates the identity and style of the restaurant.
I think that each restaurant website goes in different approach. No. 9 Park is a classy restaurant in which the website tries to introduce the owner and chefs, the area, and how luxury the restaurant is. This is visible through using portraits of employees, a landscape background of the city, and their classy tables. However, since Olive Garden is a trendy chain restaurant, it cares more of specials and offers, new dishes, and their mobile application. This is clearly visible by using several images to serve these purposes.
Finally, I think that Olive Garden website is more user friendly due to the hierarchy layout and the ease of navigation. When I visit Olive Garden website, I can easily navigate to where I need to go, and I can easily understand the content of the website. However, I also enjoy surfing No. 9 Park website because it is classy and quiet, but it requires the user to spend extra time reading to learn more about the restaurant.