Kat Chemsak
ARTM2210
Feb. 25, 2015
For Better Coffee
Looking through the different one page websites, there was only one that really stood out visually and interested me its amazing design. The reason why I picked this page is because its use of design elements and the way they creatively interpreted their content. When you first open the page, there is a beautiful background of leafs. The leaves in the background are green and show contrast in the different shade and tint of green. The shapes of the leaves visually point to the main object that will follow through the top to the bottom of the page. The coffee bean in the middle is brown and contrast well from the leaves in color since it is brown but is similar in shape. Also to coordinate with the shapes of the leaves and coffee bean, there are circles in the background.To use the space well and create a pattern without over doing the content of the background there circles are visually accepted with a round shape and contrast the green with red and tone down the contrast with white. The font chose is a sans serif that has a good use of kerning. The spaces between each letter and words help create a separation from the background, including the padding from the background. As the coffee bean continues to transfer down the page you can see how it changes and transforms. In a creative and organized way it turns the bean into grounded coffee beans, to in a filter, and than becomes coffee. While this is visually represented with graphics and animations, there is also font to make sure the viewer can read what is going on, and explains their concept further. This page is not cluttered and is very well conducted in a whole.