For my review of a single page website, I chose to look at Knock Knock, a company that is looking into the gas, water and electricity usage in the Netherlands. When the page is first loaded, the screen opens to a circle with orange and teal surrounding the circle, and the phrases “knock knock” and “Focus on the fun things in life” in front of a transparent blue background covering an iPad being used. Upon first sight, the site is clean, but it is a little bit distracting with the moving video behind the text. The color scheme is crisp, and the text is easy to read.
Upon scrolling down the page a bit, the web page appears to work on somewhat of a grid system, having all of the images and other elements in line with each other and spaced apart to effectively use the page. All of the scrolling is down, and new information is added the farther the page is scrolled. The website is crisp, and avoids a lot of clutter. Knock knock follows a lot of the elements such as the grid and negative space that is talked about in The Principles of Beautiful Web Design.
Knock knock sticks to the main colors of orange and blue through the whole page. Any important information is shown through the use of these colors. From The Principles of Beautiful Web Design, They talk about colors that work for websites, and give the emotional reactions to colors. Orange creates a sense of creativity and enthusiasm, which is exactly what knock knock is trying to achieve. Blue is a calming color, and promotes intelligence. When these colors are looked at together, a viewer can get a sense of contrast from warm to cold, which could be the intention of the site, since it talks about electricity and gas. Web designers for this page also use line to their advantage as they use literal lines to connect points together. The main idea of the next point is shown under this line, and scrolls into the next section. The designers also use a lot of other images to convey the ideas, but they are not distracting in the way that the video is at the very top of the page.
Overall, knock knock is an effective website, and the design works well. There are some flaws such as the opening video and some cluttered spots, but overall the web page is crisp, clear, and interesting to read through. Knock knock is designed to create a sense of imagination into the viewers, and it is effective that the viewers will think, but not have to think about how to navigate the page, but to be able to think about the material presented.