Today I will be reviewing a website that interestingly is made of only one page. These websites are great in a lot of ways, there’s a clear way of viewing the page, as opposed to being able to go to any page on the site. It also can cost less depending on who you pay for hosting or designing your site for you. Sites like this are becoming more and more popular for all their benefits and while they aren’t perfect for every use on the web they are still important to understand.
On the website “one page love” you can find a large number of sites that utilize only one webpage, it’s a great site itself and highlights the best one page sites of a certain week. While going through the site I saw a visual striking thumbnail that I clicked on to visit a site about bandages.
As far as texture and color are concerned, this site is a lot of striking black backgrounds, and this is done really well for a minimalist look. Along with the stark black is a panel that is made to look just like a large patch of human skin, this is one of the best parts of the site as it showcases the products, bandages, with an appropriate background. Against the black the light skin texture causes extreme contrast, which pulls the user through the page.
The navigation is simple, in that it is only vertical. This works because the visuals of the website are very minimalistic and simple and the content layout mirrors this minimalism. The vertical site is broken into panels that either have information or visuals and go back and forth between the two. It also makes sense to be so linear because this is really just an advertisement and so it just gives the viewer what they need to understand.
As I have stated before the minimalism and contrast makes the site really easy to navigate as it just continues down vertically hinting at what the site is about, then explaining the product in text then revealing each bandage, finally showing the bandage on a mans neck in use and explaining the background of the product. Another great and useful tool on the webpage is the fixed buttons that scroll with the user and constantly allow them to purchase the product at any time.
I personally love this site. It’s a great example of how you can have a product website and make it simple so that any possible buyer can navigate it and buy the product. Simplicity and striking design are used together to make a really user friendly site that does what it needs to do.
source: http://sherwoodforlee.com/works/boo-boos/