The site I choose was a proposal for the McWhopper. This website used a lot of earth tones along with the colors of both McDonalds and Burger King. I thought the use of texture on this website is the best I have ever seen on a webpage. To go from one segment to the next all one would have to do is scroll down. However, it felt “glitchy” when scrolling and inconsistent. The site uses a lot of movement and its strongest element being contrast.
I think overall the site does well with the design. The movement through-out the site keeps the users interested. The use of contrast for the type makes it easy to read and relays a clear message. They use a good use of imagery, type and video to convey a number of different elements for the same message.