Review #2

I chose to analyze the Sim Sim Falafel page. My eyes are immediately drawn to the bright colors and the inherently appealing textures of the food. This is a restaurant site that does a lot to hold your attention. At the top of the page, you’re immediately drawn to the bright colors and simple food images on the page. They grow and shrink depending on the location of the cursor. The Sim Sim Falafel logo is the cursor itself on the page – it follows you as you scroll, so there’s no chance you’ll be forgetting the site that you’re on. It has a great feel as you scroll, it automatically moves to the right placement for each new section of the page using different colors to differentiate and give it more appeal. It’s simple and easy to use. Even though it’s in a foreign language, I didn’t have any problem deciphering what each of the sections contained – that’s pretty impressive. The color palette used sticks to primary and secondary colors, which is engaging and almost festive. A lot of thought was given to the physical dimensions of the site. It uses liquid width and is designed to be equally appealing regardless of the width you’re viewing it. Although there was not a lot for me to click through on the site, I thoroughly enjoyed navigating it as it was clear that all of the visual details had been thought through.