The single page website I chose to do a review for is the Look Book, for Melinda F. This web site utilizes design elements such a color and geometric shapes to create and identify multiply pages on a single page site. Although most design elements on this page work a few were a bit distracting, over all I found this web site to be very functional and easy to navigate.
As you enter the site, you are welcomed with a large header that is emphasized with a large rectangular, cool blue/aqua gradient with large crisp black font to display the title. The viewer instantly knows where they are; this is a “Look Book” and the month and year so you know it is current. Located underneath what the page is you are now informed for who is page is made. As your eyes fall under the title you see the logo and then the company name. This site can be easily recognized what it is and who is for. The cool colors used in the gradient are set on top of a white background with small thin geometric shape out lines. These shapes are colored with the same saturation as the gradient, the use of the same saturation helps unify the patterned background with the large solid geometric shapes on top. The shapes in the background pattern are small enough is size as to not battle with the fore ground allowing this combination to function together.
After taking in where you are and who the company is, you have now checked out the clean layout and want to continue on. With out a thought you know to scroll. Right under the company logo and name in small italic text, are the words scroll with a thin horizontal line leading you down the page. The combination of the text and the horizontal line effortlessly help you navigate through the page. You are directed to the next section of the layout with out any noise in between.
As you scroll, the company name disappears but to logo remains; this helps work as an identifier to let you know you are on the same page. The patterned background, color scheme and font hierarchy also remain the same to help add to the unity of the page. You are now looking at the products featured in this months look book. The title of the item is in large colorful text and then small sans serif font, in an unsaturated grey color for the description. This combination of a warm and cool color helps the eye to differentiate between the two elements, where as two warm colors may cause the eye to struggle to figure out what to look at first. After the gray text for the description there is navigation button that is out line in another geometric shape to distinguish the link from the other text that will take you to the full site in order to purchase this item, you know this because it is label “shop”. The use of repetition of the same layout makes this page easy to read. As you scroll down the page the placement of the text and images remain consistent allowing the eye to do less work.
After viewing all the products there is now a new section on the layout, this si labeled Deign, using the same font color and font family as the header. The design section future descripts the products as a whole; the main elements are in a large front size and also displayed in color. Even if the viewer is scrolling quickly down the page they still will catch the main words of description and will perhaps stop to read more. If not, the main descriptive words are large enough that it takes a second to read and you scroll through.
Now the viewer has reached the footer of the page, we know this because it is a flipped design of the top header. Same cool blue/aqua gradient and same crisp black text, only now the text reads, Shop. Incase you missed the smaller link button to take you to the full site after each product description; here is the viewers second chance to be navigated to the full site. The use of repetition ensures easy navigation to the full site, and hopefully entices the consumer to shop there.