The large eCommerce site I chose was Puma. Once I chose this site I was expecting the webpage to have a certain look. The expectation was an easy, understandable website. Most of this was described in the reading. In the book, Don’t Make Me Think, the writer talked about obvious decisions and ones that require more thought. People today as said in the book do not want to spend forever on a website, they want their item, or search to be as simple as possible. In the book they showed a table with a man’s face. There were three different clickable buttons. The first was the most obvious saying “jobs”. The second said “employment opportunities”; which requires a little more thought. Then the third said “job-o-rama”; which the person looking at the site had to think more than what they wanted to.
When first on the Puma site they have a slider of different pictures which portrays the different items they sell. They have five different tabs, that are clickable; which are men, women, kids, sports, and sales. Right beside that is their logo, which when clicked upon leads you back to the homepage. When I hovered on the women tab more options appear. They had a featured tab, shoes, clothing, accessories, and sport. Under these tabs there are multiple lists of options to choose from. I chose sneakers. Once on the sneakers page, they had all of the new arrivals first then the other shoes after. They had very readable text and the page had very easy navigations. The book mentioned that people also like knowing what is clickable and what is not. The Puma website made it understandable to know what is clickable and what is not. They also have a search bar which helps the customer find a specific item. The book claimed that people do not like to have multiple drop down menus to choose from, just a simple search bar.
When adding an item to the cart it has you select a size and which color is wanted. Then in a bold red box are the words “add to cart” which is very simple to do. then once clicked the item appears in the shopping cart. Which looks like their shopping bag from the store. This website makes it very easy to purchase an item. It has the requirements that the author was talking about. This webpage is a site I would come to again if I needed a particular item.