Our world has drastically changed in just a small amount of time. The technological age has boomed giving us access to new resources and means of making life easier. A prime example of this is the rise of large e commerce sites. For this review, I have chosen to take a closer look at Microsoft’s website and their online buying experience. The first thing I noticed when going to their homepage was the layout. The entire page reminded me of the grid system they now use in their products such as the Surface Pro tablet and the Xbox One. The layout as a whole was very symmetrical and easy to navigate, all with the use of large blocks of color. In the reading, Don’t Make Me Think, the author mentions how much design has changed in the past few years. Instead of ‘fancy’ fonts and the over-use of ‘fun’ images, minimalism is now used instead, giving it a sleek and modern look. While ordering on Microsoft’s website, the process of putting something in-cart, and beginning the billing process was somewhat grueling. Each link I clicked to move to the next step gave me a pop-up ad for either Xbox Gold Membership or asked for my e-mail in order to receive “coupons”. For me, it was too much product pushing, especially when I would have already been making a purchase. Other than that, the layout they used for giving product info and reviews was very simple and easy to understand, and I would consider purchasing from their online store in the future.
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