Jennifer Hoffman
http://www.modcloth.com/
The site I am reviewing is for Mod Cloth, which sells clothing, bedding, room decor and more. This site fits the “Don’t Make Me Think” criteria. The buttons that you are meant to push to navigate through the site either hightlights when the cursor is hovering over it, or is within a bound box as a button, just as the book describes. Everything is laid out very simply, with headings such as “Dresses” “Shoes” and “Home & Gifts” to name a few. When you hover over the headings you get a drop down that lays it out to more specific categories such as “Graphic Tees” “Leggings” and “Bedding”. This organization makes it very easy to browse their products and to find exactly what you are looking for.
When you find the product that you want, it is very easy to add it to your “bag”, as there is a large pink button that says “Add to Bag” and even directly takes you to the bag to view all the items that you have saved in it. To view your bag at any given time, there is a small icon shaped as a tote bag, on the top right of the screen, right next to a large button that says “Check Out”.
Over all this site is very easy to navigate and is well designed to make saving and purchasing your items fast and simple.