For my website to review, I chose Sony. Sony’s website and company altogether deals with technology, such as T.V.’s, video equipment, phone accessories, computer software, etc.. The layout is a bit simplistic as it deals with the interface. The top layout is very simple and easy to navigate through for what I was trying to search through. For most websites the search bar is located at the top right hand side of the interface. Now with this search bar comes the great addition of adding in a query and locating terms that many other consumers have come across. This helps with a quick and responsive user interface experience. Not only was the search for the item easy and obtainable in a matter of seconds, but based on the tabs that contained the different categories, it was easy to maneuver around for what I was trying to look for. If I needed to go back a step with a category tab, I could easily look to my top left corner and click on the link stating, the previous page and the homepage.
When I need to search for something dealing with a certain category, I found a bunch of bundle deals that were put on display for consumers looking for a particular type of item. For example, in the book called “Don’t Make Me Think” it describes the normal consumer trying to process their thinking by quickly finding and containing the click- able tabs that don’t puzzle or creates a long thinking process of “is this___? or is that a way to get to this?”. This website greatly uses the images to work well within the background and it uses the rule of thirds decently. I say decently due to the fact that the tabs on the top of the page are a bit meshed together. The first row of tabs deals with relatively first look items that consumers look for, plus deals within the company for that week or month. The second row is the different categorical items that you can choose from and uses the images to provide a definitive look at what each software, equipment, accessory can look visually.
If I could choose a couple of things I could improve on with this website, it would be the text color on the small text which is a little harder to read if you have somewhat bad eye site. If anything, I would just make it a bit more darker hue. Furthermore, the first row tabs could be moved towards the left side of the page to grasp at the readers attention and since it is native for most people to read left to right. Other than the small little tweaks that can be made, the overall site design, user-interface, and tab location is very well done and user friendly. Controlling what you want to click on and being able to not think about what a certain search bar or click function will do is very important for customers, because it makes for a better experience and creates a better understanding to the site for others out there.