Review 1

My eCommerce site of choice was Fanatics.com. I went on the website to buy a hockey jersey. The homepage of the website is very clean, meaning that at the top of the page it has a search bar that you can easily access to search anything you want. I was very fond of the fact that it also has logos of the different sports leagues that you can click on. Further down the website, it has big pictures of different sales that are going on which were very appealing to the eye. Since I was looking for a hockey jersey, I clicked on the NHL logo at the top of the website. Whenever I clicked on the website, a menu popped up of the different teams. I was looking for a San Jose Shark’s jersey, so I went and clicked on the logo that was labeled San Jose Sharks. Seemed easy enough so far to click on logos that were familiar instead of just clicking on text. On the left-hand side of the website, there was a filtering menu that let you choose the type of product you want and the player you may be seeking. I sorted through the jersey’s and chose one to put in the cart. Something that I did not find to be visually pleasing was the lack of images for sorting out product. There is only text, no visual cues for the list of items available. Once you read through and focus on the item that you want and click on it, there are then different images that they use for the product. After you put it in the cart, there is a shopping cart logo up top, and you would click there to find what you clicked on and added. My user experience from this website overall is that it clearly showed where you could find all their products. You could go from a list of leagues to a list of teams and then to finding exactly what you are searching for. The only time I was thinking was on what player I wanted to get. It was very easy to navigate through the website.