I decided to review colourpop.com, a website that sells various types of online makeup products. I visit the website quite frequently because of the company’s reliability and product quality. The site is aesthetically pleasing and reflects the style and mood of the products they sell. It also visually captures and targets their primary customer market. Upon viewing the website and examining it in a much more thorough and complex level, though, I find there to much more to both love and hate about the website.
As mentioned previously, the website is visually pleasing. The homepage shows several tabs with drop-down windows that allow the viewer to browse through their products more specifically. They show each physical product and give it a brief description. They even go as far as showing swatches of their different types of makeup on different skin tones so people can get an idea of what it would look like on their faces. The website also has an easy checkout process which makes shopping very efficient. They also recommend other products someone might like to buy based upon what they put in their cart. Overall, the website was a solid functionality.
One of the biggest flaws the site has, though, is its cursor. The cursor on this website comes up as stars instead of the average arrow. The stars are rather distracting and they make it hard to see when you are physically capable of clicking on something or not. Also, the pictures they show may not necessarily accurately represent the true color of the product, which may make customers disappointed in the long run.
Overall, the website does everything it’s supposed to do and effectively functions the way a makeup website should.