For my first review, I decided to review Sephora. Being a makeup artist, I am constantly looking for new products and browsing new websites to find them. Going on Sephora’s website, I wanted to see how the website navigation was assuming I was making a purchase. I searched the product “Champagne Pop” by BECCA. As soon as I searched it, the product I was looking for immediately came up. Viewing the product, it was easy to access the details about the product, the description, the price, etc. The “Add to cart” option was fairly large and easy for the viewer to see. As soon as you add a product to your cart, there is a pop-down menu with the options to either checkout or continue shopping. If you choose to continue shopping, the “Checkout” option is large in the upper right corner. I feel as if Sephora made the website very easy to navigate. It is easy to search things and the site is rather self-explanatory. Even if you are not sure exactly what it is that you are looking for, everything is categorized and the filters are very specific. I feel that even someone who may not be great with technology could navigate this website, which is a key element for something that has a large target audience.
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