Danielle Bobish
June 15, 2016
Web Design
Review #1
The website I chose to review is www.chegg.com. Chegg is a website designed for students to rent, buy or sell college books for a fair price. Book rentals are amongst their most popular feature, but they also offer scholarship opportunities, tutors and test preps.
The navigation of this website is fairly easy and requires little to no clicking on the main page to discover where you want to go in a short amount of time. For starters, the main page features a roll-over effect on the tabs appearing from left to right. The far left titles the page and proceeds with available features the site offers; such as books, study, tutors, test prep, internship and colleges. As mentioned before, the central focus on this site is book rental and buying, so they have engaged the viewer in the center of the page with a search bar that also has hints on what to ask. Similar to Google, as you type, suggestions appear with graphics for easy navigation and understanding. In my example, I chose ‘Don’t Make Me Think: Revisited’ by Klug. Once I have clicked on the image of the book that I wanted, it took me to their pre-checkout screen. Here I was given easily navigable and readable options like rent, ebook and buy. The nice feature this website has is the prices next to the options, as well as the savings you potentially earn. This is a thoughtful gesture that encourages the buyer to make the purchase and gives them the piece of mind that they are getting a good deal. After you have added the item to the cart, you can see everything that you have added and proceed to checkout. Using a universal green, people are able to identify how to proceed and where. The checkout button is green and the fonts (in general) are probably Helvetica because it is standard.
In conclusion, this site is very easily navigable and requires little to no thinking. This website is also user friendly on a mobile phone or tablet and has little change in the process of navigation. The color scheme of this website is neutral and is nothing to bright or flashy. The font is readable and a little bubbly, which adds to the friendly vibe it gives to its users. Besides the title, the other fonts are mostly Helvetica (I believe) and are easy to read. If this site had terrible fonts and where unreadable, it would make the navigation process much harder. A good website requires few clicks, yet at the same time clicks are money. I believe Chegg did a good job on making this website student and user friendly based on color, font family, text size, backgrounds and navigation.