What makes up interaction design and what are some of the industry’s challenges?
Interaction design is made up of process of the consumer relationship with a product, whether it be a software program, or a physical product. It focuses on the study of human interaction with a product to push intuitiveness, efficiency, visual design, etc. The main industry challenge is overall predicting the consumers thoughts. This can be how the user will think when traversing through a program, making the designer predict and create an efficient and intuitive path for the user. For the example of a physical product, it can be the thoughts the user has on what the do and do not like on the products look, feel, intuitiveness, etc. Thus challenging the designer to improve upon those aspects of the design.
What is interaction design, how its evolving. What fields does it draw knowledge from?
Interaction design is making a product intuitive for the user, making sure that a consumer flows through the product without questioning choices of the design. Interaction design is evolving now more then ever, with the industry pushing software that is “smart”. “Smart” devices are software that makes physical products in your life easier. From a fridge to a light to a coffee machine, “smart” devices are designed to improve upon physical products by using computing software.
Fields that interaction design pulls from includes philosophy, marketing, and engineering. Philosophy of cultures can help interaction designers predict what different consumers will and will not buy based on culture. The marketing field brings the survey, questionnaire, and overall consumer research data that designers can use to help a business push specific products a certain way. Engineering often help interaction designers make a product that embraces the function of the product whereas marketing is said to push the brand of the business.