What are the goals of Apple’s website? How does Apple’s website address the needs of a user who has just purchased their first MacBook? (pp. 41-56)
The goals of the apple website are to show off their products and to display what there products are about. It shows the sleekness and style that their products embody. It’s goal is to direct people to purchasing their products and them come back for support if needed. It displays their different line of products and grabs your attention. Once you purchase something, there website switches up from a guided process to a more open place to find what you need to fix or troubleshoot your new purchase. The support part of the sight lets you have more reign to search for what you need help with.
What are the functional specifications of Facebook’s wall? If you are not on Facebook what are the specs for the signup page? (pp. 72-75)
There is a search bar at the top of the page with a navigation hub where you can check notifications and other features. On the actual page there is the status box to post in. There are several shortcuts on the left of the feed. On the right of the feed there is birthdays, trending, language choice, and finally there is messenger all the way on the right.
What are four architectural approaches to information structure? Find one example of each. (pp. 94-106)
The four different approaches are hierarchical, organic, sequential, and matrix. An example of a hierarchical would be apple’s main site. It starts at one place and then branches off into others and gives you more specific options to choose from. An organic site would be wikipedia or superbad.com. It has no real set sequence and the path can change differently every time. A sequential website would be checkouts on sites where you can purchase something such as Amazon. It leads you directly to putting in the information and processing the order. Finally, a matrix site would be ThinkGeek or Amazon not including the checkout.
What percentage of The Huffington Post index page is navigation, and what percentage is content? What about Google, Wikipedia, and Etsy? (pp. 116-134)
Huffington Post is roughly 80% content and 20% navigation. The main navigation is at a bar at the nav bar at the top of the page with scrolling content below. The content is interactive though and you can click on the stories to go to your desired page. Google’s homepage is roughly 90% navigation and 10% content, because the content displayed when you search something is only a portion. There is instead navigation to go to the site. Wikipedia is pretty close to google’s homepage with the ratio. It is roughly 80% navigation. When you search something, the navigation goes down to 20% with a navigation bar on the right side and content everywhere else. The content can be interacted with and keywords can navigate to different pages. Etsy’s homepage is roughly 30% content and 70% navigation. It has a nav bar and a search bar, but provides some content as you scroll down. It has a mix of information and different navigation buttons to shop for what you want.
How does http://landor.com guide the readers’ eyes and focus their attention on what is important? (pp. 144-155 )
They use different design principles to really guide the experience. They use hierarchy and dominance to show each item in importance. It starts out with their welcome blurb very large catching your eye to read it. They also use color to take notice from the background and focus it on the welcome blurb. Then, as you scroll down the color changes and the products become what is important to see. After the presentation of the dental products, it opens up to scrolling through different projects and such. It operates in such a way as that you have to scroll through each item to keep going, and this causes you to look through them one at a time. They continue to use color to emphasize things and it goes on as well.