Posted on by anest215

Reading Questions

  1. Apple’s website is extremely simple. It is laid out so that new and old users can easily navigate to whatever they need. Apple has it set up so that you can find the Mac that is best suited for you, and from there, they have a ‘support’ tab to answer other questions. The tab shows commonly asked questions, and also lets you search for any other questions you might have.
  2. Facebook uses content inventory to know what to show you on your wall. It acquires a list of your friends, and updates your wall based on that list. If Facebook didn’t keep that inventory, it wouldn’t know what to post to your wall, because it doesn’t have any of your personal data. To sign-up for Facebook, you must list your first and last name, your email, and a few interests. From there, it has your content to go though, and can find ads and people for you to be friends with.
  3. Organic, sequential, hierarchical, and matrix are four architectural approaches to information structure. Forever21.com is an example of a hierarchical website; it has base categories, which are split down into more specific categories when scrolled over. Amazon.com is mostly used as an organic website; one thing is searched for, and many options are pulled from many places, without much consistency. Wikipedia operates as a matrix website; it leads you to other, pretty random, places after finding the one page you originally searched for. Instagram is a sequential website; it shows you posts in order of the time they were posted.
  4. The Huffington Post home page is 100% navigation, but its article page is about 25% content, and 75% navigation. Google’s homepage and search page are both 100% navigation. Wikipedia’s home page is 97% navigation and 3% content (if you could the name, small description, and image), and its search page is split about 50/50, with links shown all throughout the given article. EST’s homepage is 100% navigation, even though it shows you things you may like, they are all links; once you click on a pace, it splits about 50/50 between navigation and content.
  5. Landor.com clearly focuses on color and type. I was very surprised when I opened the page, and saw that it was mainly yellow with white type. As I scrolled through, I noticed all the headlines and text before the images. They used a huge san serif font, and even though it was white on a yellow background, it was super easy to read. The website had a very innovative look to it.