Objectified Response

Madisyn Kovach

Designing for New Media

When watching Objectified, I did not really disagree with anyone’s comments.  The person that I agreed with most was Alice Rawsthon. One of the things that she mentioned about design that really stayed in my head was when she stated that “when you wake up, everything has been designed one way or another.”  I feel like I agree with this one the most because just think about what you look at in the morning. Some things that I look at include my phone, clothing, toothbrushes, and coffee. If you think about these objects, they all have a logo or design that people know of.  If you think about design, it is all over the world around us. This is why I felt like her quote really left the biggest impact.  

I feel like Paola Antonelli’s objective made me look at design a little differently than how I used to look at it.  Her objective stated to change the perception of design, making sure that people are aware of the importance of design in everyday life.  Now that I think about it, I feel like people should be looking looking at how important design is. Sometimes when I tell people what my major is, they will give me a funny look and ask what that is and how will I be successful in life.  Design is used in everyday life and I feel like people should be aware of that.  

I would say design is made to attract or detract your eye, to help pull you over to something or ignore it.  Design was created to make you look at something for a long period of time, or quickly catch your eye.  The more natural things appear, the easier they are to read. The most important things in my opinion are the readability and usability.  These are all a part of the purpose-built experience. I used to think that the purpose of design was to make everything beautiful, but it turns out, that’s not really true. The purpose of design is much more closely linked to strategy than aesthetics. Design is the process of intentionally creating something while simultaneously considering its purpose, function, economics, sociocultural factors, and aesthetics.  Design is very important and I feel like people should try and describe their own way of design more often.