Ricky Petticord
Designing for New Media
2/27/16
Objectified Response
I found Hustwit’s film to be very compelling, as many of the statements and stories from designers across the globe resonated with my thoughts on design and how designers think. Dieter Rams’ points that “good design is innovative design, good design should make a product useful, good design is aesthetic design, good design is unobtrusive, good design is consistent, and good design is as little design as possible” echo my own thoughts on design in how I observe and purchase products, and how I conceive my own ideas.
The points towards the end of the film about designing sustainably piqued my interest because that is not something I typically think about when I think about design. This film brought a lot of things full circle in regards to assessing product the life cycle and sustainable practices in the business world, and how impeccable design can impact the consumer’s longevity assessment of a product.
I would define design as the art of assessing what people want to see, want to use, and the process of creating it. To me, design is materializing something that does not exist by harnessing creative energy and turning it into something functional that serves a purpose. I feel as though these thoughts fall in line with those of Marc Newson’s in the film; designers should always be designing for the future. I do not think that my definition of design has changed since watching the film; I feel that Objectified solidified my ideas and gave me a perspective of how to grow and implement them into my work as I move forward in my career.