I chose ModCloth for my first review. ModCloth is known for their vintage clothing but also sell shoes, accessories, socks, and home decor. It is all listed across the top of the website, each category including a drop-down menu for specific searching. It is also pleasing to see pictures available on the drop-down menu.
The website had a color scheme of white with variations of blue for the text and search bars. Overall, the layout of the website is very welcoming to a new shopper. The site is clean and simple to read and control. The one thing I dislike is the light variations of blue, since it is harder to read fast.
After browsing, I chose to “buy” a pair of shoes. The page changed into a dominating picture of the shoes with options to zoom in for a closer look, choose a shoe size, and see customer reviews. I then chose to proceed by clicking the red “Add to my Bag” option and was sent directly to checkout. At this point I had the options of checking out, removing the item, or continuing to shop. On this page, the checkout button were prominent in color (red) and text (bold).
Overall, Modcloth is a great website for vintage shoppers who are looking for a quality item, fast.