Keeping an Audience by Brandon Kreiser

While I was navigating my way through onepagelove.com I came across a fun and visually stunning site, easyrocketstudio.com. When I landed on the page I was immediately impressed by the animation and design  of the page. I was able to quickly pick up the information that was being presented, and within a matter of about three seconds I knew exactly what easyrocketstudio.com was all about. The main reason I did not return to onepagelove.com was because this information I was getting from easyrocketstudio.com was easy. I was able to gently scroll down the page and read the information while appreciating the art that accompanied it.

Easyrocketstutio.com is a site that sells e-sport services to any online sports, gaming, or betting companies, which means that the site is meant to target a specific niche. While the site is visually stunning, it is far from perfect. The site has quite a few grammatical errors. It has two language options, English and Russian, and the primary language is Russian. It’s most likely that these grammatical errors are translation errors. The only major coding issue can be found at the bottom of the page where some text is lost behind an image, an easy fix once the problem is identified.

One of the strongest elements of this web page is its use of artwork and visually interesting elements to guide the eye to different information.  “Don’t Make Me Think” by Steve Krug states that websites need to have elements of visual hierarchy in order to organize information for the viewer (2014). The use of the graphic elements in easyrocketstutio.com help to establish a strong pattern of hierarchy that separates the general information from the details.

The separation of detailed information is another strong point of this web page. Krug mentioned that it is key for sites to refine information and make things as minimal as possible. The goal is for the user to get as much information as possible with little to no effort. This is accomplished by keeping information clear and concise, something easyrocketstutio.com executed very well.

One element that many one page sites fail to include is a navigation section that allows the user to travel to different areas of the page without endless scrolling. The sites that do have navigation tend to be less graphical and artistic and more structured. I thought that easyrocketstutio.com did a great job at keeping the navigation bar easy to find and simple to use without taking away from the stunning artwork of the page.

 

Easyrocketstutio.com is an engaging single page web site that utilizes many of the important elements of effective website construction. The most important areas it capitalizes on would be its effective use of graphic elements combined with concise information that is easy for the viewer to read. The web developers of easyrocketstutio.com did a good job at building a site that people won’t want to click away from, which after all, is the ultimate goal of commercial websites.