- Give information about products and options to purchase their products. Apple shows that they are an ecosystem with their website. There is troubleshooting through the website. A lot of problems are simple solutions that can be answered through the site. Apple let’s its users conduct “user testing” by leaving reviews of their products.
- Content Inventory
- Hierarchical- Apple, Matrix- clothing website, Organic- Wikipedia, Sequential- check out on Amazon
- Huffington Post- 95% content, 5% navigation, Google- 100% navigation, Wikipedia- 100%, Etsy- 75% navigation, 25% content
- Having a contrasting color with white writing makes the text pop.
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